Arts Entrepreneurship Minor
The goal of this minor is to add to the University curriculum an opportunity for interested students to acquire entrepreneurial acumen in the field of arts management. Through this interdisciplinary minor, students interested in working in and with the arts will acquire practical tools by which to become arts professionals – to manage, market, and promote individual businesses, community arts organizations, themselves as professional artists, and not-for-profit arts endeavors in the visual, performing, media, and/or literary arts.
The purpose of the proposed grouping of courses and experiences is to bridge the gap between the necessary disciplinary depth of each arts-based major with a skill set that can facilitate entry into various entrepreneurial endeavors in the arts. The minor also allows majors in disciplines other than arts to expand their marketability as individuals ready to work as creative professionals. This minor is invaluable for students who anticipate careers in and related to the arts. As a program designed for the entire student body, the Arts Entrepreneurship minor is a rigorous course of study for students interested in exploring entrepreneurial opportunities in the arts and arts-related fields, regardless of their major course of study.
The minor incorporates historical, theoretical, and practical objectives including courses and internships that enables students to meet these goals.
Description
The minor in Arts Entrepreneurship introduces students to a variety of methods arts entrepreneurs employ to make decisions about, plan, execute and sustain an arts or arts-related venture and/or career.
The Arts Entrepreneurship minor assists students’ efforts to capitalize on opportunities in the wide-array of potential arts economies. The minor also encourages students to self-define their role as artists in communities or their role in providing innovative production of art. The minor introduces students to the challenges and rewards of being an emerging arts entrepreneur through the experiential practices of the required internship.
The Arts Entrepreneurship minor is an example of the interdisciplinary nature of creative and artistic enterprise and illustrates the strong commitment to interdisciplinarity at Bucknell.
Administration
The Bucknell Arts Council coordinates the Arts Entrepreneurship minor, which is a collaboration between the College of Arts and Sciences and the School of Management. Inquiries can be directed to the university arts coordinator.
Curriculum
The minor is composed of five courses. Students must fulfill the requirements of each of sections A, B, C, and D. Students can take a maximum of two courses in any one discipline. Students must select from approved courses for the minor without exception. A current version of the minor and courses, as well as possible internships can be found at www.bucknell.edu/ArtsEntrepreneurshipMinor .
Section A – Core course (one credit)
| UNIV 199 | Arts Entrepreneurship | 3 |
This survey course explores the theories, processes, and practices involved in entrepreneurship in arts and cultural organizations. The course will feature a series of guest lectures by faculty and staff who are expert in the various aspects of the field. Each lecture will focus on developing concrete strategies and plans for managing arts and cultural organizations, including (but not limited to) business plans and organizational development, managing boards, fund-raising, human resources, grant writing, facilities, program development including arts education programs, community collaborations, and effective evaluation. Focus on specific aspects of entrepreneurship in arts and/or cultural organizations will depend upon the group of arts entrepreneur experts presenting during the semester.
This course will rotate in consecutive years through the departments of English, Art and Art History, Music, and Theatre and Dance. Although the course will be offered by faculty in different disciplines, the course content will remain consistent. Generally, the course will be offered each year during the spring semester. Occasionally, there may be two sections in one academic year, one in the fall and one in the spring. The rotation through the arts disciplines offering the course progresses as noted below:
- English
- Theatre and Dance
- Art and Art History
- Music
- English (cycle repeats)
Section B – Approaches and Foundations of Entrepreneurship (one or two credits)
It should be noted that while the following list is inclusive, some of the courses of interest are not offered every year. Additionally, a few of the courses have prerequisites.
| Economics | ||
| ECON 103 | Economic Principles and Problems | 1 |
| ECON 280 | Political Economy of Media and Advertising | 1 |
| Management | ||
| MGMT 101 | Introduction to Organization and Management | 1 |
| MGMT 102 | Quantitative Reasoning for Managers | 1 |
| MGMT 200 | Foundations Accounting and Financial Management I | 1 |
| MGMT 201 | Marketing | 1 |
| MGMT 202 | Operations | 1 |
| MGMT 203 | Managerial Finance | 1 |
Section C – Skills and Practices of Entrepreneurship (one or two credits)
It should be noted that while the following list is inclusive, some of the courses of interest are not offered every year. Additionally, a few of the courses have prerequisites.
| UNIV 399 | Extreme Creativity (also crosslisted under various arts disciplines) 1 | 1 |
| Accounting and Financial Management (counts as a management course) | ||
| ACFM 220 | Business Law I | 1 |
| Art and Art History | ||
| ARST 112 | Photography I | 1 |
| ARST 234 | Digital Photography (prerequisites ARST 112 and ARST 131) | 1 |
| ARST 243 | Graphic Design (prerequisite ARST 112) | 1 |
| ARTH 227 | Introduction to Visual Culture | 1 |
| ARST 340 | Video Art and Installation (prerequisite ARST 112 or ARST 229 or ARST 237 or ARST 250) | 1 |
| ARST 349 | Digital Sculpture (prerequisite permission of instructor) | 1 |
| English | ||
| ENGL 109 | Public Speaking in the 21st Century | 1 |
| ENGL 130 | Introduction to Film/Media Studies | 1 |
| ENGL 238 | Special Topics in Film Studies | 1 |
| ENGL 339 | Film/Video Production (prerequisite permission of instructor) | 1 |
| Markets, Innovation and Design (counts as a management course) | ||
| MIDE 243 | Social Media for Managers | 1 |
| MIDE 300 | Markets, Innovation, and Design (prerequisite MGMT 201) | 1 |
| MIDE 301 | Understanding Consumers (prerequisite MGMT 201) | 1 |
| MIDE 303 | Entrepreneurship | 1 |
| MIDE 304 | Marketing Management (prerequisite MGMT 201) | 1 |
| MIDE 330 | Innovating Organizations (prerequisite MGMT 101 or permission of instructor) | 1 |
| MIDE 375 | Should We Start This Company? | 1 |
| Management for Sustainability (counts as a management course) | ||
| MSUS 300 | Fundamentals of Managing for Sustainability (prerequisite: MGMT 101. Juniors or seniors only) | 1 |
| MSUS 301 | Managing for Sustainability II (prerequisite: MGMT 200. Juniors or seniors only) | 1 |
| Music | ||
MUSC Private Lessons (check current course catalog for specific vocal, instrumental, and ensemble course numbers and sections, as they vary by semester. | ||
MUSC Ensemble (check current course catalog for specific vocal, instrumental, and ensemble course numbers and sections, as they vary by semester. | ||
| Theatre and Dance | ||
| THEA 245 | Entertainment Technology | 1 |
| Writing Course about writing issues and forms in film/media | ||
| 1 | Recommended course for Arts Entrepreneurship minor. |
Section D – One credited arts internship (either at Bucknell or off campus that is related to the student’s arts interest in media arts, visual arts, performing arts, literary arts) (one credit)
Internships are competitive; therefore, students are encouraged to fulfill this requirement before the fall of their senior year. Internships may occur in the summer and/or overseas but must have an arts focus. Please check with the relevant center for application procedures for Bucknell Arts internships.
Bucknell Arts Internships
Department of Theatre and Dance Internship contact: Chair of the Department of Theatre and Dance
Stadler Center Internships contact: Andrew Ciotola, Program Manager
University Press Internship contact: Pam Dailey, Operations Manager
West Branch Internship contact: Andrew Ciotola, Managing Editor
External Arts Internships
Arts Internship (off campus)
Off-campus internships for full credit must be approved using the procedures developed by the College of Arts and Sciences for Nontraditional Study. When the internship opportunity arises, students must contact a faculty mentor to sponsor the internship and with whom to design the required academic content of the experience. In order to receive full credit, students must follow the procedures outlined for Nontraditional Study. Current students can find these procedures in the College of Arts and Sciences section in myBucknell. For a listing of arts internships in the Lewisburg area, see www.bucknell.edu/ArtsEntrepreneurshipMinor
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Faculty
Coordinator: Barry Long