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MIDE 201. Marketing. 1 Credit.

Offered Either Fall or Spring; Lecture hours:3
Introduction to principles of marketing. Examines how organizations facilitate exchange relationships by customers' needs and wants. Explores the intricacies of identifying and establishing market positions and understanding consumer behavior.

Markets, Innovation & Design

https://coursecatalog.bucknell.edu/collegeofmanagementcurricula/areasofstudy/marketsinnovationanddesign/
The Markets, Innovation & Design (MIDE) program will expose students to the orchestration, design, logic and strategy underlying organizations’ key marketing practices. The MIDE program will highlight the complex interplay that takes place between market research/analysis of consumer-product relationships and the strategic management of the marketing mix or brands. Students pursuing the MIDE program will augment their core understanding of management functions with an interdisciplinary examination of some of the creative, analytical and technical processes that combine to generate ideas and transform them into images, products and services that powerfully shape our culture.