MIDE 335. Consumer Analytics & Insights. 1 Credit.
Offered Either Fall or Spring; Lecture hours:3,Other:1
A hands-on, computer-based introduction to consumer analytics and marketing research, emphasizing the use of data to guide strategy and decision-making. Topics include data modeling to support market and competitive analysis, segmentation, preference measurement, pricing, and digital marketing. Pedagogy emphasizes lectures, exercises, case studies and projects. Prerequisites: ANOP 102 and MIDE 201 or permission of the instructor.